This is what I'm talking about! Internet TV, as a format, is now being measured by Nielsen, for the most part. check out what they decided to do regarding measurement of online streams as well. It now seems that Nielsen is moving away from estimating the audience and tracking the actuals, which was as inevitable as... well, something inevitable.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=53876
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