In 2006 the New York Times wrote an article about Slivercasting, which is just targeted programming to a niche audience. Check out the link below and learn all about SailTV and how that started people talking about the term...
http://www.nytimes.com/2006/03/12/business/yourmoney/12sliver.html?pagewanted=1&ei=5090&en=b93a74214263eb16&ex=1299819600&adxnnl=0&partner=rssuserland&emc=rss&adxnnlx=1142170544-pc9DgWRLAhL5PRmL2a/f/g
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