Survey from Burst Media

I love these datapoints from a survey released by Burst Media (I hope they are ok with me citing them):

•7 out of 10 (69.5%) respondents actively view video content on the web

• Men are significantly more likely than women to view online video content, 76.0% versus 60.2%, respectively

• Nearly two-thirds (63.0%) of respondents who view online video content do so at least once a week.

• Overall, respondents cite news clips (44.9%) as the most popular video content to view. This is followed by movie trailers/advertising (36.7%), comedy (34.5%), music (32.1%), TV shows/clips (31.0%), entertainment news/reviews (29.8 %), sports/sports news (27.7%), instructional/how-to (18.3%), home/user generated video (14.8%), political (13.5%), and cooking video (6.2 %).

• More than half (56.3%) of online video viewers recall seeing advertisements in content they have watched. Among respondents, one out of two (52.7%) say they typically continue watching video content once they encounter an advertising unit; 40.4% say they typically stop watching. Interestingly, one-quarter (27.9%) of respondents who stop watching video content once they encounter an advertisement also say they immediately leave the website.